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The ELLROI Edit
Meet Velvet Bloom.
Delicate peony and rose meet juicy pear and red berries, settling into a soft foundation of musk, sandalwood and patchouli.
Discover Velvet Bloom ↗Words from Our Customers
Fragrance editorial impressions for preview. Verified customer reviews will appear when available.
The Art of Being
Unforgettable.
Some moments fade. Some impressions remain. ELLROI celebrates fragrance as an expression of personality, individuality and timeless elegance.
Discover ELLROI ↗Frequently Asked Questions
Discover more about choosing, wearing and enjoying your fragrance.
How do I choose the right ELLROI perfume?
Start with the fragrance families you enjoy. Explore fresh, floral, woody, amber and oud compositions to find a scent that matches your preferences.
What are top, middle and base notes?
Top notes form the first impression. Heart notes develop the fragrance's main character, while base notes create its deeper, lingering foundation.
Where should I apply perfume?
Perfume is commonly applied to pulse points such as the neck and wrists. Avoid rubbing your wrists together immediately after applying it.
How should I store my perfume?
Store perfume in a cool, dry place away from direct sunlight, excessive heat and frequent temperature changes.
Can I explore perfumes according to fragrance notes?
Yes. Use the Explore by Notes section to find fragrances with fresh, floral, woody, amber and oud characteristics.
Where can I find more information about each fragrance?
Visit its individual product page for available sizes, fragrance composition, product images and current prices.